"Westwood’s design and retailing style were part of the fluidity of
subculture. Styles emerged and shifted as the music, street, and art
scene they were connected with moved on. This flexibility created
an exciting sense of community and currency around her store,
promoted by the DIY ethos of subcultures. As with Quant in the
1960s, it demonstrated how like minded shops could group
together to generate business and consolidate the fashion
reputation of an area. In the early 21st century, Alphabet City in
New York saw a similar constellation of designer makers opening
up in close proximity."
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