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"In subsequent decades, youth culture presented a continued

disruption to social codes of behaviour and display. In Britain,

class played a significant part in shaping subculture’s nature. In the

1960s, Mods aped middle class respectability in neat, sharp

suits, while Skinheads toughened up this style to assert a strong

working class identity, based on workwear. In each case, youth

style was driven by a combination of its members’ search for

excitement and devotion to particular music styles. In the early

21st century, a more diffuse group within working, and

unemployed, youth emerged. ‘Chavs’ were condemned as tasteless,

for their unselfconscious flaunting of obvious branding and

disregard for middle class ideals of style. Media coverage exposed

embedded class prejudice, as the term quickly became associated

with criminality amongst teenagers on council estates. Chavs’

aggressive sportswear styles were connected to negative

stereotypes of the working class, as an easily grasped visible

incarnation of inner city lawlessness"