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"If young designers gain

too much notoriety very early in their careers, before they have

gained sufficient financial backing and manufacturing capability

to fulfil orders, it can be hard for them to develop their businesses.

However, press coverage is viewed as crucial to building a profile

and, ultimately, to finding economic investment from a reliable

backer. This contradictory situation has particularly plagued

London Fashion Week, where art schools such as Central Saint

Martins School of Art and Design regularly produce talented

designers, but lack of infrastructure and government investment

leaves them vulnerable."