Campo obligatorio; no debe dejarse en blanco.

I used to be a big apple fan. Like a fervent one.

The other day I read an article about the aureatic power of brands. I was wondering where had Apple's gone?

They've gone from visionary; this is simple, attractive, unobtrusive, to Silly, annoying, obtrusive. I am sure I represent the views of many other customers. I find my iphone demanding.

I know its not such a big deal, its a brand. But to me it was a kind of special project. And now its lost its aureatic power. The people working at apple made a murder in the move from ios6 to ios7. All the subtleties of the apps went flat, to a rather nauseating choreography of applications.  

My feeling is that they think they should follow their past recipe of success, for they have not truly innovated any more. I don't find their stories compelling. I just find them Silly. Their new motto is Bigger than Bigger. Really?