"The impact that non Western
designers can have on the globalized market was demonstrated by
the huge success of Japanese designers who showed in Paris from
the late 1970s and early 1980s. At this time, it was still necessary for
designers to show within an established fashion week to gain
sufficient publicity and exposure to international store buyers."
"Japanese designers such as Yohji Yamamoto, Rei Kawakubo of
Comme des Garcons, Kenzo, and Issey Miyake’s work shocked the
Western fashion world into the realization that high fashion could
emanate from beyond its confines. Importantly, Japanese fashion
also provided an alternative vision of body and fabric and the
dynamic between them."
"Issey Miyake, for example, produced clothes that overturned
Western ideals of beauty and form and presented tightly pleated
textiles sculpted into points that pulled out from the figure. He
recreated femininity in line with architectural notions of space,
rather than cutting fabric in towards the natural form. His clothes
often swept upwards, and jutted out to emphasize the contrast
between body and garment."
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